It’s the question that every business owner and marketer asks about social media.
What time and day should we be publishing?
Over time, you may have heard many theories pop up. Some would say Monday mornings are ideal for publishing, when everyone’s on public transport. Others would say Friday afternoons are great, when everyone’s had enough of the week.
However, truth be said, there are people that work very hard behind the scenes to provide analytics, data and numbers for your channels and platforms. So, whether it’s for your website or your social media – Instagram, TikTok, Facebook or whatever it is that you’re using, there are numbers, insights, and data behind it to help you.
The key For Growth On Social Media
It is fair to say that growing an audience, starts by placing content in-front of them. Now, as we know, people’s behaviours change, so your content won’t always reach everybody. However, understanding your audience and their online activity can be key to having your content go further.
As a result, the recommendation is to be somewhat obsessed with the numbers and insights behind your social media pages. In reality, all the information you need is just a few clicks away.
Once you better understand your numbers, then you will be able to make better judgement calls regarding what days and times you should publish your content on social media.
If you have any questions regarding your analytics and insights, feel free to reach out to us at A Digital Marketer. We would be honoured to help.
Good luck with your digital marketing and wishing you all the best.