3 Important Tips for Brands in Perth During COVID-19
COVID-19 feels like it came from nowhere – one day it was business as usual, the next, lockdown. Amongst the facts and the many assumptions, the human elements of fear and insecurity are at an all-time high.
Many are feeling the stress and while redundancies and unemployment are growing by the day, business owners are left wondering what ‘the days after’ would look like.
And now, the good news. It’s not all entirely bad. Communities seem closer than ever, the desire to help the person next door is strong, and everybody wants to see businesses survive this storm.
Of course, for businesses to survive there are many pieces of the puzzle that need to align. That said, while there are many things out of our control right now, there are a few things businesses can do.
Here are our 3 tips for brands during COVID-19:
1 – Keep your presence
Tough times create leaders. While business may be tough and the uncertainty is at all-time high, it may be tempting to disappear and go into hiding until the sun shines again. Don’t. Instead, stay relevant. Those who are close to you and your brand need you. Do what you can to lead the way and demonstrate the ability to remain positive. Find ways to adapt to the new reality.
2 – Remember Your Community
The toughest of times often have beautiful outcomes. Community involvement is a great option. Your day-to-day schedule prior to COVID-19 may not have given you much time to be involved in local events and fundraisers. Making connections during this time and remaining involved will benefit you (and the community) short term, and in many cases long term too. Don’t let the social distancing restrictions be your excuse not to.
3 – Look Ahead
It’s not easy when the virus has no end date, but use this time to plan, revamp, and take care of those who rely on you to the best of your ability. There are many free and affordable tools out there. All the effort today will pay off in the future.
For any questions or more information regarding our services, contact us at adigitalmarketer.com.au